Technical SEO

Search engines and AI crawlers can only rank what they can access, render and understand. Technical SEO removes the friction between your content and the systems trying to read it.

That starts with crawlability and indexation — checking whether Googlebot can actually reach and render your pages, whether crawl budget is being wasted on low-value URLs, and whether canonical tags, robots directives and XML sitemaps agree with each other instead of contradicting.

Core Web Vitals (LCP, INP and CLS) get diagnosed at the template level, not just the homepage, since a slow product-listing template can drag down every page that uses it. Where JavaScript frameworks are involved, we check what is actually in the rendered DOM search engines see, not just what is in the source.

For larger or older sites, log file analysis shows what search engines are actually crawling versus what you assume they are crawling — often the two disagree in ways that explain stalled indexation.